Podcast · ~40 min

Stephen Wunker, MD New Markets Advisors, on Building Solutions That Help Your Customers Get Things Done

Shripati Acharya, Stephen Wunker · Prime Venture Partners Podcast Free Intermediate India

One of India's better-known early-stage VCs interviews the author of Jobs to Be Done on why people 'hire' a product, which reframes the whole exercise of talking to a competitor's customers: you're not asking about the tool, you're asking what job they were trying to get done when they picked it. Good listening for Indian B2B and B2C founders alike.

• Customers hire products to make progress on a job, not to own a feature list
• Look for both the functional job and the emotional job a product satisfies
• The competitor for a job is often outside your category entirely