Article · 15 min read

Strategic Advisory Boards Guide: Pre-Seed to Series B

Allied Venture Partners Free Intermediate

This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed. It says pre-seed relationships should stay informal and ad-hoc (median 0.21% equity, no titles), and that structure and paper only start earning their keep at seed when an advisor is doing recurring GTM or fundraising work. It gives real numbers (up to 0.8% at seed, 2 to 4 year vesting, one-year cliff) so you can tell a genuine formalization from cap-table clutter.

  • Pre-seed advisors should be informal domain experts, not a named board with equity grants
  • Formalize at seed only when an advisor does recurring GTM, sales, or fundraising work
  • Advisory boards give non-binding advice with no voting rights or fiduciary duty, unlike a board of directors

The question it answers

  1. Should I set up a formal advisory board, or just keep a few informal advisors?

Read with it

  1. This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short The FAST Agreement (Founder / Advisor Standard Template) Founder Institute
  2. This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read All About Advisor Equity: Types, Granting Process, Benefits Treelife
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