Article · Help page

[Sunset September 2023] Google Optimize

Google Analytics Help · support.google.com Free Beginner

Google's notice that Optimize and Optimize 360 are no longer available as of 30 September 2023, which is why older A/B testing guides that name it are out of date.

  • Google Optimize no longer exists; ignore guides built on it.
  • Pick a current tool such as GrowthBook or PostHog instead.
  • Old experiment data in Optimize is gone.
Open on support.google.com ↗

The question it answers

  1. How do I run an A/B test?

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