Essay · Essay

Team Objectives: overview (SVPG)

Marty Cagan · svpg.com Free Intermediate

Marty Cagan's account of how product teams should use objectives: give a team a problem to solve and let it choose how, rather than a list of features. Useful for setting OKRs for a product team.

  • Give teams problems to solve, not features to ship.
  • Fewer objectives per team works better than many.
  • The team proposes its key results; leadership agrees them.
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The question it answers

  1. How do I set OKRs for my team?

Read with it

  1. Google's own guide to the method it uses: ambitious objectives, key results graded on a 0 to 1.0 scale, a target of 0.6 to 0.7,... rework.withgoogle.com Article · Guide Set goals with OKRs (Google re:Work) Google re:Work
  2. The official free training from the team behind John Doerr's Measure What Matters: four chapters and 31 short videos on why... whatmatters.com Course · 31 video lessons, 2h 13m OKRs Explained: the free course from Measure What Matters John Doerr, Ryan Panchadsaram and Lisa Shufro
  3. A short definition of an OKR with worked examples of objectives and key results, from the Measure What Matters team. whatmatters.com Article · Article What is an OKR? Meaning, definition and examples What Matters
  4. A short business fable about a small startup that adopts OKRs, by a former product leader and Stanford lecturer. It is the... eleganthack.com Book · Book Radical Focus Christina Wodtke
  5. The former Intel CEO's book on management as leverage, where OKRs began. It covers planning, one-to-ones, meetings and... penguinrandomhouse.com Book · Book High Output Management Andrew S. Grove
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