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What is an OKR? Meaning, definition and examples

What Matters · whatmatters.com Free Beginner

A short definition of an OKR with worked examples of objectives and key results, from the Measure What Matters team.

  • An objective is what you want to achieve; key results show how you will know.
  • Every key result should be measurable.
  • Read the examples before writing your own.
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It answers 2 questions

  1. How do I set OKRs for my team?
  2. Which OKR software should a startup use?

Read with it

  1. Google's own guide to the method it uses: ambitious objectives, key results graded on a 0 to 1.0 scale, a target of 0.6 to 0.7,... rework.withgoogle.com Article · Guide Set goals with OKRs (Google re:Work) Google re:Work
  2. The official free training from the team behind John Doerr's Measure What Matters: four chapters and 31 short videos on why... whatmatters.com Course · 31 video lessons, 2h 13m OKRs Explained: the free course from Measure What Matters John Doerr, Ryan Panchadsaram and Lisa Shufro
  3. A short business fable about a small startup that adopts OKRs, by a former product leader and Stanford lecturer. It is the... eleganthack.com Book · Book Radical Focus Christina Wodtke
  4. Marty Cagan's account of how product teams should use objectives: give a team a problem to solve and let it choose how, rather... svpg.com Essay · Essay Team Objectives: overview (SVPG) Marty Cagan
  5. The former Intel CEO's book on management as leverage, where OKRs began. It covers planning, one-to-ones, meetings and... penguinrandomhouse.com Book · Book High Output Management Andrew S. Grove
  6. ClickUp's plans for tasks, docs, goals and dashboards in one tool. Free costs nothing, Core is $9 a user a month and Business... clickup.com Tool · Pricing page ClickUp pricing ClickUp
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