Article · 8 min read

The Carlota Perez Framework

Fred Wilson · AVC (Fred Wilson) Free Intermediate

A short, readable on-ramp to Perez's installation and deployment phases from an investor who uses the framework in practice. If the full book is more than you need right now, this gives you the core lens for judging where a technology sits. Useful for spotting whether you are betting during the speculative build-out or the productive rollout.

  • Installation is speculative, deployment is when value spreads
  • Golden ages come after the infrastructure is overbuilt and cheap
  • Place your technology on the curve before you bet

It answers 2 questions

  1. How do I tell the difference between a real trend and a passing fad?
  2. How do I know if the timing tailwind I'm counting on (a new regulation, a new tech) is real or wishful thinking?

Read with it

  1. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  2. Before you spend a weekend guessing, Google Trends gives you a real, free read on whether interest in your idea is rising,... Google Tool Google Trends Google
  3. Andreessen's 2011 essay is a masterclass in spotting a durable secular shift early and betting on it before it is obvious to... Andreessen Horowitz Essay Why Software Is Eating the World Marc Andreessen
  4. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon
  5. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  6. Video · ~25 min How to Get and Evaluate Startup Ideas Jared Friedman
eChai Partner Brands The partnership →