Article · 6 min read

The Importance of Founder-Market Fit and How to Highlight It While Fundraising

Jillian Canning · Forbes Free Beginner

This piece connects founder-market fit to the practical act of fundraising, where you have to say your why you out loud and make it land. It gives you framing for articulating your fit to investors without hand waving at market size. Read it before writing the founder story slide of your deck.

  • Investors keep asking why you for this market, so have a specific answer ready
  • Your unique insight and unfair advantage belong up front in the pitch
  • Fit is a story you must be able to tell, not just a fact you possess
Open on forbes.com ↗

It answers 2 questions

  1. What is founder-market fit and how do I know if I have it?
  2. How specific should my founder-market fit be? Is 'I love fintech' enough?

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