Template
The Initial Ideal Customer Profile (IICP) Worksheet
Reify · reifyworks.com Free Intermediate
This worksheet is built for exactly your situation: choosing one narrow persona to start with when you could plausibly serve several. It scores each candidate segment on how strong the product fit is, how reachable they are, and how big the opportunity could become, which turns a gut call into a comparison you can defend. Fill it out for two or three candidate groups you found during interviews and let the scores argue with your instinct.
- Compare a few candidate customer groups side by side instead of picking one from a hunch.
- Weigh product fit and reachability alongside market size, a smaller reachable group can win.
- Revisit the worksheet once you've actually sold to your first customers, the scores should update.
