Podcast · community + podcast + events

The Product Folks (India's product & GTM community)

The Product Folks Free Beginner India

Asia's largest volunteer-driven community of product leaders and founders, with talks, a podcast, and events packed with India-rooted GTM and distribution stories.

  • GTM strategy discussions grounded in Indian product companies.
  • Real founder stories of product successes and failures.
  • Distribution and channel lessons from operators building for global markets.
  • A local network to learn GTM alongside peers, not just consume content.

The question it answers

  1. As an Indian founder, how do I think about distribution for a global product?

Read with it

  1. India's best long-form podcast with B2B SaaS founders who cracked global GTM from India, hosted by a 2x founder and Neon Fund... The Neon Show (formerly 100x Entrepreneur) Podcast · podcast series (200+ episodes) The Neon Show (Indian SaaS founders on GTM & sales) Siddhartha Ahluwalia
  2. The definitive playbook on distribution, it catalogs all 19 channels and gives you the Bullseye framework to systematically... Portfolio / Penguin Book · book (~240 pages) Traction: How Any Startup Can Achieve Explosive Customer Growth Gabriel Weinberg & Justin Mares
eChai Partner Brands The partnership →