Book · ~272 pages
Thinking in Bets
Annie Duke Paid Intermediate
Choosing between two ideas is a bet under uncertainty, and Duke gives you the mindset for it: judge the decision by its process, not by how it happens to turn out. She shows how to ask how sure am I and what evidence would change my mind, which lowers the ego stakes between co-founders. It helps you both hold ideas loosely enough to follow the data.
- Judge decisions by process, not just by the outcome
- Ask how confident you are and what would change your mind
- Framing choices as bets reduces ego and defensiveness
