Article · 8 min read

We Can't Find Customers to Interview. Now What?

Lean Startup Co. Free Beginner

A short, practical answer to the recruitment problem this question is really asking about: where do I even find these people. Good as a quick companion to the Jason Cohen essay above if you want a second, shorter list of channels before you start outreach.

  • Warm introductions from your existing network outperform cold outreach
  • Online communities where your target customer already gathers are a fast source
  • Ask every interviewee for one more introduction before you end the call
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The question it answers

  1. How do I recruit and interview my competitor's customers without it getting weird or them shutting down?

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