Podcast · 20 min

Why The Next Big Thing Looks Like a Toy (ft. Apple Vision Pro)

Alex Lieberman · The Founder's Journal, Morning Brew Free Beginner

Lieberman takes the Dixon essay and applies it live to a real, current product people were laughing at, which makes the idea concrete. He breaks down new market disruption in plain founder language. A good listen when you want to hear the framework used on something happening right now.

  • Today's mocked product can be tomorrow's new category.
  • New market disruption creates demand that did not exist before.
  • Judge early hardware by its improvement curve, not launch limits.
Open on foundersjournalpod.morningbrew.com ↗

The question it answers

  1. Everyone says the next big thing looks like a toy. What does that actually mean?

Read with it

  1. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  2. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon
  3. India's best long-form podcast with B2B SaaS founders who cracked global GTM from India, hosted by a 2x founder and Neon Fund... The Neon Show (formerly 100x Entrepreneur) Podcast · podcast series (200+ episodes) The Neon Show (Indian SaaS founders on GTM & sales) Siddhartha Ahluwalia
  4. Video · ~25 min How to Get and Evaluate Startup Ideas Jared Friedman
  5. A dominant player with 80 percent share is almost always over-serving its most profitable customers and quietly ignoring the... Harvard Business Review Essay · About 20 minute read What Is Disruptive Innovation? Clayton M. Christensen, Michael E. Raynor, and Rory McDonald
  6. Thiel's core move is to start by owning a small, specific market completely before expanding, which is the same instinct behind... Goodreads Book · 224 pages Zero to One: Notes on Startups, or How to Build the Future Peter Thiel with Blake Masters
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