Growth & Marketing
Retention, referral & virality
Keep them, and let them bring friends.
How do I actually improve retention and make my product habit-forming?
Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ...
Is my product going to go viral, and how do I make it more shareable?
Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray...