Real-World Scenarios & Access
Selling to enterprises (B2B)
Land your first big logo.
How do I land my first enterprise customer when nobody has heard of us?
You don't win the first logo with a brand, you win it with a relationship and a sharply-scoped problem you can prove you solve. Mine your network, ...
Who do I actually sell to inside a big company, and how do I find the decision-maker?
Big companies have three roles you must map: the champion who feels the pain daily, the economic buyer who controls budget, and the blockers in sec...
Should I use design partners, and how do I structure the deal?
Design partners are your cheat code to product-market fit: a handful of committed early customers who co-build with you in exchange for influence, ...
Can an Indian startup sell to global enterprises, and what's different about doing it from India?
Yes, Indian SaaS companies from Zoho to Freshworks have sold to global enterprises without a single US sales rep in the early days, so distance is ...