Access, sales & scenarios
Selling to enterprises (B2B)
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A big company wants to acquire us instead of buying our product. How do I even think about this?
Treat an early acquisition offer as a signal that you're onto something, not as an exit to grab out of relief. Most first offers are acqui-hires dr...
How do I negotiate multi-year contracts, discounts, and renewal terms without training customers to always squeeze me?
Never give a discount for free: trade it for something you want, like a longer term, an upfront annual payment, a case study, or a reference. Hold ...
When should I move from selling one deal at a time to building a repeatable, scalable sales motion?
Systematize only after founder-led selling has proven the same pitch, buyer, and objections win repeatedly, because scaling an unproven motion just...
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