Access, sales & scenarios
Selling to government
GeM, tenders, and the public-sector playbook.
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Government pays slowly, how do I survive the cash-flow gap?
Assume 60-180 day payment cycles and price for it, don't win a tender that bankrupts you on working capital. Use TReDS platforms (RXIL, Invoicemart...
How do I turn one government pilot into a repeatable business?
The GeM Startup Runway is built for exactly this, a 15-day product trial (or 8-16 week service trial) that, once rated by at least three government...
How do I keep a government contract for years and not lose it to the next L1 bidder at renewal?
Winning is easy compared to renewing, because most govt contracts re-tender and a cheaper bidder can take your seat. Build switching cost the hones...
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