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Selling to government
GeM, tenders, and the public-sector playbook.
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Government pays slowly, how do I survive the cash-flow gap?
Assume 60-180 day payment cycles and price for it, don't win a tender that bankrupts you on working capital. Use TReDS platforms (RXIL, Invoicemart...
How do I turn one government pilot into a repeatable business?
The GeM Startup Runway is built for exactly this, a 15-day product trial (or 8-16 week service trial) that, once rated by at least three government...
What's the difference between selling to a PSU, a ministry, and a smart-city SPV, and does it change how I sell?
Completely different buyers wearing the same government badge. A PSU (like BHEL or a bank) behaves more like a slow, procurement-heavy corporate wi...
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