Real-World Scenarios & Access
Selling to government
GeM, tenders, and the public-sector playbook.
How do I actually sell to the government, where do I find the buyers?
Two doors: GeM (gem.gov.in) for catalog-style buying of products and services, and the tender portals (eprocure.gov.in for ministries, plus defproc...
What is GeM and how do I get my product listed on it?
GeM (Government e-Marketplace) is the Amazon of government buying, a Section 8 company under the Ministry of Commerce where 50,000+ government buye...
How do government tenders and procurement actually work for a tiny startup?
A tender (RFP/bid) is published on eprocure.gov.in or GeM with eligibility criteria, technical specs, and a bid deadline; you submit a technical bi...
I'm a DPIIT-recognised startup, what procurement relaxations do I actually get?
DPIIT-recognised startups are exempted from the three biggest barriers: prior turnover, prior experience, and Earnest Money Deposit (EMD), on both ...
Government pays slowly, how do I survive the cash-flow gap?
Assume 60-180 day payment cycles and price for it, don't win a tender that bankrupts you on working capital. Use TReDS platforms (RXIL, Invoicemart...
How do I turn one government pilot into a repeatable business?
The GeM Startup Runway is built for exactly this, a 15-day product trial (or 8-16 week service trial) that, once rated by at least three government...
Is selling to government even worth it for an early-stage startup?
It's worth it if you can stomach long cycles and love reference-driven markets, a single ministry win is a logo that opens every other department, ...