Access, sales & scenarios
Selling to government
GeM, tenders, and the public-sector playbook.
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Do I need certifications or empanelment to sell to a ministry?
For GeM, no upfront empanelment, you register, complete vendor assessment for OEMs, and list. For tenders, the tender document itself dictates what...
How do I actually price a bid so I win the tender but don't lose money on the contract?
Most government tenders are L1 (lowest bid wins), so founders panic and quote below cost, then bleed for two years. Don't. Price to your true deliv...
How do I write a tender bid that doesn't get thrown out on a technicality?
Government bids are rejected on form, not merit: a missing self-attested page, wrong stamp, an unsigned annexure, an EMD in the wrong format. Treat...
Should I hire a liaison agent or consultant to handle government sales, or do it myself?
Do the first deal yourself so you actually learn how the buyer thinks, then decide. A good consultant knows the portals, the paperwork, and which o...
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