Build the product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
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How do I decide what to build next?
Prioritize outcomes, not output, and use a simple scoring frame like RICE, Reach x Impact x Confidence, divided by Effort, to compare ideas honestl...
How do I build a roadmap without over-planning?
Work in short fixed cycles with variable scope, Basecamp's Shape Up runs on six-week bets, not a rigid multi-quarter Gantt chart. Make a few bets y...
How do I keep talking to users while I'm heads-down building?
Make discovery continuous, not a one-time phase: interview a customer or two every single week, even in a build sprint. Teresa Torres's opportunity...
How do I say no to feature requests without losing customers?
Anchor every 'no' to the outcome you're chasing and the customers you're building for, most requests are solutions in disguise, so dig for the unde...
Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision?
Raw feature requests are the worst input to a roadmap because users describe solutions, not problems. As a starting point: for every request, dig o...
What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing?
Founders default to the exciting new thing and let bugs and promises rot, which quietly churns the customers you already have. As a starting point:...
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