Build the product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
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How do I decide what to build next?
Prioritize outcomes, not output, and use a simple scoring frame like RICE, Reach x Impact x Confidence, divided by Effort, to compare ideas honestl...
How do I keep talking to users while I'm heads-down building?
Make discovery continuous, not a one-time phase: interview a customer or two every single week, even in a build sprint. Teresa Torres's opportunity...
How do I say no to feature requests without losing customers?
Anchor every 'no' to the outcome you're chasing and the customers you're building for, most requests are solutions in disguise, so dig for the unde...
How do I know when something we shipped is actually working versus just launched?
Launching is an event, working is a signal, and founders confuse the two constantly. Before you ship a feature, write down the one number you expec...
What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing?
Founders default to the exciting new thing and let bugs and promises rot, which quietly churns the customers you already have. As a starting point:...
Should I share a public roadmap with my early users, or does that just create pressure and expectations I cannot meet?
A public roadmap builds trust and pulls in feedback, but a dated one is a promise machine that makes you look slow the moment you change direction....
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