Building the Product

Shipping, iterating & roadmap

Ship weekly, learn constantly, prioritise ruthlessly.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Technical Solo Founder Repeat Founder
How do I decide what to build next? Prioritize outcomes, not output, and use a simple scoring frame like RICE, Reach x Impact x Confidence, divided by Effort, to compare ideas honestl... Intermediate 2 resources → How do I keep talking to users while I'm heads-down building? Make discovery continuous, not a one-time phase: interview a customer or two every single week, even in a build sprint. Teresa Torres's opportunity... Intermediate 2 resources → How do I say no to feature requests without losing customers? Anchor every 'no' to the outcome you're chasing and the customers you're building for, most requests are solutions in disguise, so dig for the unde... Intermediate 3 resources →