Bitwarden, for most small teams: it is open source, its free plan stores unlimited passwords on unlimited devices, and its Teams plan is $4 a user a month billed yearly ($6 for Enterprise). Pick 1Password when nobody on the team is technical: its Teams Starter Pack is $24.95 a month billed yearly for up to 10 people, and Business is $8.99 a user a month. Proton Pass suits a privacy-first team, with a free plan of unlimited logins on unlimited devices and Pass Essentials at $1.99 a user a month (minimum 3 users). For one person, the free manager you already have is fine: Google Password Manager is built into Chrome on every platform and every Android app, and Apple's Passwords app keeps passwords, passkeys and codes across Apple devices. Turn on two-step sign-in for the manager and share logins through its vault, never over WhatsApp. Rule: the built-in one for yourself, Bitwarden for a team on a budget, 1Password when ease matters most.
Apple's own guide to the free Passwords app, which keeps passwords, passkeys and verification codes in one place across your Apple devices through iCloud Keychain.
The UK government's cyber security centre explains in plain language why a password manager makes you safer, whether built into your browser or installed separately.
Bitwarden's own plans: a free plan with unlimited passwords on unlimited devices, Premium at $1.65 a month, Teams at $4 a user a month and Enterprise at $6, both billed yearly.
1Password's own business plans: Teams Starter Pack at $24.95 a month billed yearly for up to 10 members (expandable to 20), and Business at $8.99 a user a month billed yearly, each with a 14-day free trial.
Proton's business plans for its password manager: Pass Essentials at $1.99 a user a month and Pass Professional at $4.99 (with SSO and activity logs), each billed yearly with a 3-user minimum.
Proton Pass's personal plans: a free plan with unlimited logins, notes and cards on unlimited devices, Pass Plus at $1.99 a month billed yearly and Pass Family for up to 6 people.
Bitwarden's source code, public on GitHub, which is why security teams can audit it and why it is the open-source password manager most companies trust.