Money, Pricing & Model

Unit economics & modeling

Know what a customer costs and earns.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 3 of 18 questions. Clear filters

I sell a one-time product, not a subscription. Do unit economics and LTV even apply to me? They absolutely apply, but LTV comes from repeat purchases and referrals rather than a subscription, so your key questions become purchase frequenc... Intermediate 2 resources → How should I think about pricing so my unit economics actually work, instead of guessing a number and hoping? Price off the value you create and the economics you need, not off your costs or a competitor's list price, and then check that the resulting contr... Intermediate 3 resources → How do unit economics differ when I'm building for Indian customers versus selling in dollars to global users? Indian pricing power is lower and payment costs, GST, and support expectations shift your margins, so a model that works at 50 dollars a month can ... Advanced 3 resources →