Find & validate your idea
Validating your idea
Get evidence before you write code.
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What does 'validating an idea' actually mean?
Validation is gathering real-world evidence that a specific group of people has a painful problem AND will change their behaviour (pay, sign up, sw...
How do I know if my idea is any good?
Judge it on the problem, not the solution: is it a real, frequent, painful problem for a reachable group of people, and are you unusually well-plac...
How do I validate an idea without building anything?
Replace the product with a conversation, a manual service, or a landing page. Interview people about the problem, hand-deliver the outcome yourself...
How do I talk to customers without getting false positives?
Never pitch your idea in the interview, it invites polite lies. Ask about their real life and past behaviour: the last time they hit the problem, w...
What is a concierge or Wizard of Oz MVP and when should I use one?
A concierge MVP means you deliver the service by hand, personally, for your first few users, while they think it's a product. It's the fastest way ...
How do I validate an idea when I'm building outside the big startup hubs and don't have easy access to target users?
You don't need a Bengaluru address, you need ten honest conversations, and those happen anywhere with a phone and a LinkedIn account. Start with th...
Do I even have a real problem, or just a solution I'm attached to?
Most failed startups solve a problem nobody was losing sleep over, so pressure-test the pain before anything else. A real problem shows up as peopl...
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