Ideas & Opportunity
Validating your idea
Get evidence before you write code.
What does 'validating an idea' actually mean?
Validation is gathering real-world evidence that a specific group of people has a painful problem AND will change their behaviour (pay, sign up, sw...
How do I know if my idea is any good?
Judge it on the problem, not the solution: is it a real, frequent, painful problem for a reachable group of people, and are you unusually well-plac...
How do I validate an idea without building anything?
Replace the product with a conversation, a manual service, or a landing page. Interview people about the problem, hand-deliver the outcome yourself...
How do I talk to customers without getting false positives?
Never pitch your idea in the interview, it invites polite lies. Ask about their real life and past behaviour: the last time they hit the problem, w...