Startup equity & liquidity

What's the difference between a secondary and the company doing a buyback?

The short answer

Both let you turn paper equity into cash, but the buyer is different, and that changes a lot. In a secondary, an outside investor buys your existing shares directly, so money flows from them to you and the company's bank balance is untouched. In a buyback, the company itself uses its own cash to repurchase your shares, which reduces its reserves and usually needs board and sometimes shareholder approval. Secondaries often happen alongside a funding round when new investors want more ownership, while buybacks are the company deliberately creating a liquidity window for founders and employees. Pricing, eligibility, and tax treatment can differ between the two, and in India a buyback has its own tax mechanics that are not the same as a straight capital gains sale. Those rules change, so confirm how your specific transaction is structured and taxed with a CA before deciding.

A curated summary to orient you, not advice. The resources below are the real value.

Go deeper, your way

2 hand-picked resources, 1 India-specific, 1 link-checked. Pick how you want to dig in.

📄 Article
✓ Link checked India Free Intermediate

Why we picked it The India-specific piece: perquisite tax at exercise, capital gains at sale, and the startup deferral, with worked examples in rupees.

How ESOPs are taxed in India

From ClearTax by ClearTax

Open cleartax.in

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