The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
2 books on Mindset & Resilience for growth & scaling
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A short primer on marketing as product-driven, testable growth.
A concise introduction to the growth hacker mindset, arguing that the line between product and marketing has blurred. Holiday walks through a simple sequence: achieve...
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Make the whole customer experience visible so teams can fix it.
A comprehensive reference for diagramming the experiences people have with an organization, covering customer journey maps, service blueprints, mental model diagrams,...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like Growth Hacker Marketing and Mapping Experiences. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.
