The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
2 books on Customer & Human Behavior for idea & validation
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Ask about their life, not your idea, to get honest answers.
Fitzpatrick teaches founders how to interview potential customers without biasing the answers, even when people are inclined to be polite and lie to you. The core idea...
2 founders recommend Get the book ↗ -
Using economics and data to explain the hidden side of everything.
Levitt and Dubner apply economic tools to unconventional questions, from cheating teachers to the inner workings of drug gangs. The book argues that incentives explain...
Questions, answered
What books do founders recommend?
Founders on the eChai network recommend titles like The Mom Test and Freakonomics. The bookshelf ranks books by how many founders have read them.
Where can I find a startup reading list?
The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.
How is the bookshelf ordered?
By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.