The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
2 books on Customer & Human Behavior for idea & validation
-
Using economics and data to explain the hidden side of everything.
Levitt and Dubner apply economic tools to unconventional questions, from cheating teachers to the inner workings of drug gangs. The book argues that incentives explain...
-
Ask about their life, not your idea, to get honest answers.
Fitzpatrick teaches founders how to interview potential customers without biasing the answers, even when people are inclined to be polite and lie to you. The core idea...
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
