A to Z on PR (Press Release)

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Founders, Managers, Directors, and CXOs often get asked, "Can we publish you in the newspaper?" That's what we call a ๐๐ซ๐ž๐ฌ๐ฌ ๐‘๐ž๐ฅ๐ž๐š๐ฌ๐ž.

Here are key insights and notes from yesterday's eChai Ventures session on "๐๐‘ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ":

1) What makes newsworthy Press Release content?
โœด Instant news like Product Updates
โœด Funding announcements
โœด New location launches
โœด Award recognition

2) What channels are available for Press Releases?
โœด Newspaper articles, Featured sections, Website blogs, Videos, Podcasts, and more

3) What types of Press Releases exist?
โœด Paid: Working with PR agencies for guaranteed features
โœด Earned (DIY): Securing coverage through relationship building and valuable content

4) How to start with Earned Press Releases?
โœด Connect with journalists to share industry opinions
โœด Consistently provide valuable industry insights
โœด Build and nurture media relationships - they matter immensely!

5) What to look for in PR Agencies (Paid)?
โœด Strong media connections
โœด Content SEO authority
โœด Proven track record

6) Should you choose an Agency or DIY approach?
โœด Agencies work best for occasional releases (saves relationship-building time)
โœด DIY approach builds long-term authority through regular PR stories
โœด Start by offering expert opinions to newspapers

๐ŸŒŸ Remember: Credibility is currency!

7) Limited budget dilemma: Regular small news vs. one big story?
โœด Consistency wins - regular small news shows better results

8) Does publishing across multiple media houses create issues?
โœด No problems! Different websites mean no duplicate content concerns
โœด Media houses generate hundreds of pages daily, ensuring quick Google indexing

9) How do service-based organizations benefit from Press Releases?
โœด Builds thought leadership for attracting talent and clients
โœด Enhances societal credibility
โœด Makes you a preferred business partner

๐Ÿฅ‡ Virality Hack
โœด Leverage community connections through groups and meetups
โœด Mention and tag participants to tap into their networks

Special thanks to Shrijay Sheth and Mukul Goyal for sharing these valuable insights, and to Manoj Adwani for organizing this eye-opening session on ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ฅ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ - a topic that is unknown to many!
Yesterday (Oct 20), I hit a major milestone - I turned 40! And I must say, Iโ€™m really starting to feel like an adult now ๐Ÿ˜

It also marks 3 incredible years of volunteering with eChai Ventures.ย 

Also its time ofย 
#Diwali, so I couldnโ€™t think of a better way to celebrate these three special occasions than by being surrounded by my amazing founder friends.

Thanks to everyone for showing me love and support, during these last three years, while I am still learning nuances of Startup โค๏ธ

Cheers to Jatin Chaudhary for welcoming me to such an amazing community, where I could build such meaningful connections ๐Ÿ™Œ

P.S : One photo shows a half-eaten cake, because we were too excited to wait!๐Ÿ˜ถ


Recently, I had the opportunity to pitch at eChai Ventures demo in Surat. Thanks to Manoj for being such a wonderful host and volunteer. Huge shoutout to Jatin for building such an amazing community worldwide!

It was amazing to share what we are building at CalendarFix with everyone. I am glad to have received some great feedback and questions from the event. It was amazing to see what others are building and more importantly at what age!

What was most unexpected was the media coverage it received. Sharing it with you all.

Looking forward to more such events in the future.

P.S.: If you are a business, and want to have your appointment booking system on WhatsApp, ping me or signup using our website calendarfix.com
Thrilled to have presented Kuberjee at the Global Fintech Festival (GFF)! ๐ŸŒ๐Ÿ’ผ

The Global Fintech Fest provided an incredible platform to connect with leading investors and fintech innovators from around the world. It was a fantastic opportunity to showcase how Kuberjee - เค•เฅเคฌเฅ‡เคฐเคœเฅ€ is transforming rural India by empowering women through digital financial solutions.

Thanks to the Fintech Convergence Council and eChai Ventures for making our pitch happen, and a special thanks to all the regulators whose innovations drive the fintech ecosystem forward.

Our discussions at GFF highlighted the potential of Kuberjeeโ€™s model to scale and create even more meaningful change. We are excited about the future and look forward to collaborating with forward-thinking partners who share our vision of financial inclusion and womenโ€™s empowerment.

Thank you to everyone who connected with us at GFFโ€”together, we can make a difference!
eChai Ventures and Interakt invites you exclusive event - WhatsApp Mela: WhatsApp Pe Prachar Nahi Toh Vyapar Nahi

๐Ÿ—“๏ธDate : 29th August 2024
๐Ÿ•œTime : 11:00 AM
๐ŸจVenue : Lordโ€™s Plaza Surat
๐ŸŽ™Speakers : Siddhant Agarwal, Oshi Kumari, Harsh Lakhotia and Mustakim Jada

This insightful event is tailored for small & medium businesses, providing attendees with deep insights into the potential of WhatsApp for business growth and learning how to get the festive season ready - from Ganesh Chaturthi to New Year!

๐Ÿ‘‰ Register at : https://lnkd.in/dZ2qmVHB

TiE Surat | Jatin Chaudhary | #d2c
I recently attended an incredible AI product showcase event at the LOGICWIND, powered by the eChai Ventures community. The event was a fantastic opportunity to see firsthand the innovative AI solutions being developed by brilliant minds in the tech industry.

I would like to give a special mention to two standout products that left a lasting impression:

1. AI Ingredient Scanner by WebOsmotic Private Limited: This tool scans the nutrients of packaged foods and classifies them as vegan or not. Itโ€™s a game-changer for health-conscious consumers and those with dietary restrictions (Being a Jain myself this product would help many overseas Jain people and not only Jain but other community people who are strictly following a vegan diet )Kudos to the team for developing such a practical and beneficial AI solution!

2. Legal advisory AI assistant by Counselvise : This AI assistant acts as a legal advisor, guiding users with references to real-world court cases. Itโ€™s an invaluable tool for both legal professionals and the general public seeking legal advice.

Also a fun and innovative AI application of narad.io | Intranet company to integrate AI model that generates a quiz based on the company policies and legal documents and testing out knowledge base of employees is a win-win implementation for both company and employees .


Thank you to LOGICWIND and eChai Ventures for organizing such a stellar event, and to all the participants for sharing their visionary products. Looking forward to more such enlightening and engaging events in the future!

Yesterday, it was my pleasure to attend the eChai Ventures event on Building Team & Company Culture. Here are some of my key learnings and takeaways:

Jatin Dudhat, I really appreciate your effort in initiating free lunch for all employees. Throughout my career, I thought I would always have to eat cold food, but it's inspiring to see someone like you living the core values of your company. Keep up the great work, and I encourage every IT company to consider thisโ€”it's worth it!

Shruti Sheth, it was wonderful to hear about how you eliminated the sir/ma'am culture in your company and how you support employees emotionally. Your approach is commendable.

Mukul Goyal is a no-nonsense guy with a straightforward thinking and approach. I am truly impressed and inspired by his perspective:

- We can measure the effectiveness of company internal event initiatives by employee retention and internal referrals for new hires.
- Do not start something for employees that you can't sustain long-term. For example, if you start giving every Saturday off but later need to change it due to business impact, it can create a negative impression among employees.
- For startup companies, the founder's thoughts and vision initially shape the culture. To improve company culture, start with transforming the founder's mindset.
- Do not over-please employees. Support them and be with them, but maintain a professional arm's distance.
- Companies can organize events where employees share stories about how they have lived the company's core values in the past.

Thank you, Manoj Adwani and eChai Ventures Surat, for making this happen. It was a great learning experience from the experts, and I look forward to the next event.
Had a great day at eChai Startup Demo Day pitching Impler.

Just 2 minutes of pitch and a few minutes of Q&A were enough to open doors for genuine pain points and insights.

The event was filled with many amazing people, fantastic startups, and interesting questions. Even the 12th grade does join and network with people.

Nice meeting with Kshitish Dixit, Mehul Shah, Maulik Domadia, Ravi Gandhi, and Viraj Zaveri

Special thanks to Jatin Chaudhary and eChai Ventures for an amazing opportunity.
Contributing to streaming conversations around marketing in #Surat is a great delight and also the need of the hour. We've all witnessed events centering around startups, funding, finance, art, textile, auto, energy, and various other sectors but one pivotal factor "Marketing" still remains overshadowed & undervalued.

There's clear lack of education on marketing, both from the standpoint of brands and marketers themselves. It's time we marketeers collectively come together, uplift the significance of marketing in our ecosystem.

Let's ensure every voice in #Surat is equipped with ample knowledge and tools to harness the potential of marketing.

Glad eChai Ventures & Manoj Adwani is taking initiatives forging the culture of strong brand image!
Had an amazing time attending the event last Saturday evening hosted by eChai Ventures and LOGICWIND ๐Ÿš€ It was an incredible opportunity to connect with amazing founders, exchange ideas, and gain insights into the latest trends shaping our industry.

The panel (Saurabh Pacheriwal,Hardik Dawar, Anushi Shah,Meghna Kherajani,Roshan Chaudhari,Radhika Agarwal) shared some valuable insights for new startup founders:

๐Ÿ” To establish client connections and nurture them, keep the approach very personalized based on the client. This results in better client conversion and retention.

๐Ÿ“ž Quick responses to client queries play a major role in client satisfaction. It's not just about great numbers and results; it's about being attentive and responsive.

๐Ÿ’ผ As a founder, having an authoritative or strong point of view of what you bring to the table and what results you can help achieve is crucial.

๐Ÿš€ Confused about when to start marketing for your product? The answer: even before the product hits the market. Start by sharing free resources and insights for your target audience to identify the first adopters for your product.

Thanks to Manoj Adwani for making this event possible. It was an enriching experience, and I'm excited to be part of more such upcoming events.
I am thrilled to announce that I will be hosting an exclusive event "Startup Demo Day" organized by eChai Ventures in our vibrant city Surat. Alongside the event, I'll also be showcasing narad.io | The Intranet.

So mark your calendars, spread the word and see you at the eChai Demo day.

๐Ÿ“… When: Saturday, 24 February 2024, 6:00pm IST(GMT +05:30)
๐Ÿ“ Where: Provyz Co-working, Vesu, Surat
#Shark๐“๐€๐๐Š ๐ˆ๐ง๐๐ข๐š

> 1 million Applications Received across India ๐Ÿ‡ฎ๐Ÿ‡ณ
> Only 1 Lakh Shortlisted
> Only 800 Startups selected for Personal Interview
> Only 200 pitches are selected to 'Present in front of Sharks' for Shoot at Film City.

Recently I got an opportunity to meet Pitchers at Shark Tank India at eChai meetup.

It was truly enlightening and inspiring, offering valuable insights and perspectives that will undoubtedly benefit me both personally and professionally.

> Chetan Kanani - A Visionary Businessman
> Adil Qadri - Great gunda of his Niche
> Mohit Gadhiya - Calm and Visionary Entrepreneur
> Anand Nahar & Amrit Nahar - Concrete combo of Fun and Finance and Food
> @๐‘๐š๐ฃ bhai ๐ญ๐š๐ญ๐ก๐š๐ฌ๐ญ๐ฎ๐ฅ๐ข๐ฏ๐ž - Senior most one and Authentic person

๐“๐จ๐ฉ 5 ๐‹๐ž๐š๐ซ๐ง๐ข๐ง๐ ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ž ๐Œ๐ž๐ž๐ญ ๐ฎ๐ฉ

1๏ธโƒฃ Focus on expertise, not just interface
2๏ธโƒฃ Mind set is everything so be a part of Community and attend the Training Sessions of your niche
3๏ธโƒฃ Entrepreneurs have vision not only Growth Plans
4๏ธโƒฃ Don't be good, Be great at Business Finance Numbers
5๏ธโƒฃ Be authentic all the time

Kudos to eChai Ventures for arranging this meeting and Manoj Adwani for hosting this event.
I am thankful to eChai Ventures for giving me this wonderful opportunity to present narad.io | The Intranet ๐Ÿ˜Š ย 

Great cheers to whole community for support and sharing honest feedback ๐Ÿ™Œย 

And yes, this is just a start, many more to go โค๏ธย 
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