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Product costing & COGS

Know your landed cost to the last rupee.

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Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Cross-Border Founder Product Person

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What's the actual difference between COGS and landed cost, and why does mixing them up wreck my margins? COGS is the accounting line, what a unit cost you once it's sitting in inventory, ready to sell. Landed cost is the fuller number: product cost plu... Beginner 3 resources → How do I calculate my true landed cost per unit, including duty, freight and GST? Total landed cost = CIF value (product + insurance + freight) + Basic Customs Duty + Social Welfare Surcharge (10% of BCD) + IGST on the sum of all... Intermediate 3 resources → What import duty and GST will I actually pay bringing goods into India? Expect three layers on top of your CIF value: Basic Customs Duty (varies hugely by HS code), a 10% Social Welfare Surcharge on that duty, and IGST ... Intermediate 3 resources → How do I set my price once I actually know my costs, what margin should I be targeting? Cost-plus is the floor, not the strategy: take your fully landed cost, add your target gross margin (most D2C brands need a high gross margin to su... Intermediate 3 resources → What free tools or calculators can I use to model landed cost before I place an order? For India specifically, run your product through DutyDecoder or the official ICEGATE customs duty calculator to get duty and IGST estimates by HS c... Beginner 3 resources → My factory quote and my actual landed cost are miles apart, what am I missing? The usual gaps: freight and insurance (often quoted separately or not at all by the factory), customs duty and IGST (which the factory has no visib... Advanced 3 resources →

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