Make your product

Product costing & COGS

Know your landed cost to the last rupee.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Cross-Border Founder Product Person

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What's the actual difference between COGS and landed cost, and why does mixing them up wreck my margins? COGS is the accounting line, what a unit cost you once it's sitting in inventory, ready to sell. Landed cost is the fuller number: product cost plu... Beginner 3 resources → How do I set my price once I actually know my costs, what margin should I be targeting? Cost-plus is the floor, not the strategy: take your fully landed cost, add your target gross margin (most D2C brands need a high gross margin to su... Intermediate 3 resources →
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