We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1014 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get legal & compliant

Counterfeits & IP enforcement

Stop fakes and hijackers on marketplaces and your store.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Creator-Led Founder

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How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits? Amazon Brand Registry is your entry ticket, you need a registered (or at least pending) trademark to enroll, after which Project Zero gives you a s... Intermediate 4 resources → What's Flipkart's equivalent, and how do I actually report a fake or unauthorised listing there? Flipkart's equivalent is Brand Assure, once you're onboarded as a trademark owner, it gives you visibility into every seller using your brand name ... Intermediate 3 resources → Someone's hijacked my own product listing and is undercutting my price, what do I do? A hijacker piggybacking on your own listing (same ASIN/SKU, lower price, possibly counterfeit or grey-market stock) is one of the most common D2C c... Intermediate 3 resources →

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