Get legal & compliant

Counterfeits & IP enforcement

Stop fakes and hijackers on marketplaces and your store.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Creator-Led Founder

Showing 5 of 6 questions. Clear filters

How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits? Amazon Brand Registry is your entry ticket, you need a registered (or at least pending) trademark to enroll, after which Project Zero gives you a s... Intermediate 4 resources → What's Flipkart's equivalent, and how do I actually report a fake or unauthorised listing there? Flipkart's equivalent is Brand Assure, once you're onboarded as a trademark owner, it gives you visibility into every seller using your brand name ... Intermediate 3 resources → Someone's hijacked my own product listing and is undercutting my price, what do I do? A hijacker piggybacking on your own listing (same ASIN/SKU, lower price, possibly counterfeit or grey-market stock) is one of the most common D2C c... Intermediate 3 resources → My brand is being sold as fake on Instagram and WhatsApp, not just on marketplaces, what do I do? Marketplace takedown tools like Project Zero and Brand Assure only reach Amazon and Flipkart, fakes sold through Instagram DMs, WhatsApp catalogs, ... Advanced 3 resources → At what point should I pay for a brand-protection monitoring tool instead of doing takedowns manually? Manual Google Alerts and occasional marketplace searches are fine while you're small, but once counterfeit listings start reappearing faster than y... Advanced 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
eChai Partner Brands