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Store design & conversion (CRO)
Turn the traffic you already paid for into orders.
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My conversion rate is around 1.2%. Is that good or bad?
Context matters more than the number: global ecommerce averages sit around 1.8-2%, but the average Indian Shopify store converts closer to 1.2-1.5%...
Where should I focus first - homepage, collection pages, or product pages?
Product pages first, almost always - that's where a shopper who already clicked an ad or a search result decides to buy, and it's the page carrying...
Nobody's heard of my brand. What trust signals actually make Indian shoppers buy?
Reviews with photos (Judge.me or similar) beat any badge you can buy - proof that other Indians actually bought and liked the thing is the stronges...