What is revenue-based financing and how does it work for D2C brands in India?
RBF platforms like Klub, GetVantage and Velocity give you upfront capital against future revenue, and you repay a fixed percentage of monthly sales until you hit a pre-agreed cap (typically ~1.05x-1.2x the amount) - no equity, no board seat, no personal guarantee. It's built for brands with steady, provable online revenue who need working capital for inventory or ad spend, not for pre-revenue idea-stage founders. Read the fine print on the flat fee versus effective annualised rate before you sign - it's often steeper than it first looks.
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4 resources, 4 India-specific, 3 link-checked.
📄 Article
✓ Link checkedIndiaFreeBeginner
A founder-facing explainer of how RBF actually works in India - capital against future revenue, repaid as a percentage of sales, no dilution - written for someone evaluating it for the first time rather than an investor audience.
The product page for the RBF platform Indian D2C and ecommerce brands actually use, funding up to ₹4 crore with a 5-10% revenue share over 6-24 months. Go here once you're ready to compare a live term sheet, not just read theory.
An independent-feeling review of GetVantage's eligibility bar (12 months revenue, $6,000+ MRR, 40% online payments) and how it stacks against alternatives, rather than GetVantage's own marketing copy.
Puts GetVantage, Klub, Velocity and other Indian RBF players side by side, which is exactly the comparison a founder needs before picking a lender rather than defaulting to whichever one ran a LinkedIn ad at them.
