We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 187 founders registered. Any city that reaches 20 interested founders is on too. See your city
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yourstory.com

6 resources from yourstory.com we point founders to, and the questions each answers.

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India Free Intermediate

A rare look at the actual acquisition criteria one of India's top roll-ups uses, straight from the source - the closest thing to a checklist for whether your brand is roll-up-ready.

What D2C Brands Aggregator GlobalBees Looks For In A Startup To Invest

From yourstory.com by YourStory

  • GlobalBees targets digital-first brands with $1M-$20M in revenue across personal care, home, beauty, food, lifestyle.
  • Founded 2021 by Nitin Agarwal, New Delhi-based, reached unicorn status within a year.
  • Evaluates brands on growth potential plus how well shared category infrastructure could accelerate them.
Open yourstory.com
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India Free Beginner

The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand the competitive landscape of Indian roll-ups before deciding who to talk to.

How These Startups Are Using the Thrasio Model to Help D2C Brands Scale

From yourstory.com by YourStory

  • GlobalBees and Mensa Brands both achieved unicorn status within a year of launch.
  • Multiple well-funded roll-ups compete for the same pool of profitable D2C brands in India.
  • Each roll-up has slightly different category and stage preferences worth matching to your brand.
Open yourstory.com
📄 Article
India Free Intermediate

A real Indian founder story showing the private-label-to-own-manufacturing decision in action, when the couple couldn't find a clean/vegan skincare maker, they built the capability themselves.

This D2C Couple Built Their Own Factory After Failing to Find a Manufacturer

From yourstory.com by YourStory (SMBStory)

  • A thin supplier base can be a product opportunity
  • When to stop searching and build capability
  • The economics of owning vs outsourcing manufacturing
  • Grounded Indian D2C context, not generic theory
Open yourstory.com
📄 Article
India Free Beginner

Puts GetVantage, Klub, Velocity and other Indian RBF players side by side, which is exactly the comparison a founder needs before picking a lender rather than defaulting to whichever one ran a LinkedIn ad at them.

5 Revenue-Based Financing Platforms Enabling Early-Stage Startups

From yourstory.com by YourStory

  • RBF lets founders raise capital by pledging a percentage of future revenue, no equity given up.
  • Different platforms specialise by ticket size, sector and disbursal speed.
  • Repayment is tied directly to sales performance, not a fixed EMI schedule.
Open yourstory.com
📄 Article
India Free Beginner

The origin-story companion to the tactical playbook, it shows the insight behind a 'Made in India, for the world' brand (India exports great tea in bulk at single-digit margins; owning the brand captures the value) that any founder weighing export should internalize. URL marked unverified: the page is live but blocks automated fetches.

How a Delhi Entrepreneur Built Vahdam, an Indian Tea Brand That Sells to the World

From yourstory.com by YourStory (SMBStory)

  • Vahdam's wedge: build the missing homegrown brand instead of exporting in bulk
  • Digital-first, D2C-led global model with no channel spillage
  • Roughly half of revenue comes from the US, showing what a focused first market can become
Open yourstory.com
📄 Article
India Free Intermediate

The real story of one of India's leading sustainable packaging suppliers, useful both as a supplier lead and as a case study in what 'sustainable' actually costs and scales to.

Sustainable Packaging Provider Bambrew Readies for the Next Phase

From yourstory.com by YourStory

  • Bambrew supplies plastic alternatives to Amazon, Flipkart and more
  • India's biodegradable packaging market is growing fast
  • A real Indian sustainable-packaging vendor, not just a trend piece
Open yourstory.com
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