We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 165 founders registered. Any city that reaches 20 interested founders is on too. See your city
Make your product

What's actually different between working direct with a factory, buying off Alibaba, and hiring a sourcing agent?

Alibaba is fastest to start but you're often talking to a trading company, not the factory floor, fine for standard products, riskier for anything custom. A sourcing agent (5-15% of order value) earns their fee on your first complex or high-value order by vetting factories and standing on the ground for inspections. Go direct-to-factory only once you have enough volume and product knowledge to negotiate and audit without help.

Go deeper

2 resources, 2 link-checked.

📄 Article
✓ Link checked Free Beginner

A DTC-focused sourcing overview that's useful precisely because it treats freight and customs as part of sourcing strategy, not an afterthought.

Product Sourcing in China: Guide for DTC & Dropshipping

From logisticsff.com by LogisticsFF

  • Treats freight/customs decisions as sourcing decisions, not logistics-only
  • Covers channel choice alongside cost trade-offs
  • Written for DTC/dropshipping founders specifically
Open logisticsff.com
📄 Article
✓ Link checked Free Beginner

A DTC-specific playbook that frames the real decision every founder faces: stay on Alibaba, build a direct factory relationship, or hire an agent, and when each makes sense.

How to Source Products From China: A DTC Playbook

From portless.com by Portless

  • Choice of sourcing channel depends on your volume and specialisation
  • Specify materials, dimensions and quality standards before outreach
  • China remains the default even for India-first brands on many categories
Open portless.com

People also ask

Also in Starting Up

The same ground, over in Build the product, our Starting Up track.

eChai Partner Brands