How do I actually get my brand onto ONDC, which seller app do I pick?
The short answer
You don't join ONDC directly; you sign up through a Seller Network Participant, a seller app like Mystore, Fynd or GoFrugal, that digitises your catalogue, handles payments and connects you to the wider network of buyer apps. Compare a handful on onboarding cost (many claim 'zero setup'), category fit (Fynd leans fashion/D2C, Mystore leans general SME retail) and whether they support your existing GST/inventory setup before picking one. Expect real onboarding friction in year one, several founders describe needing outside help to navigate catalogue mapping and the technical bits, so budget time, not just money.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
The official onboarding pathway explainer, clarifies that you go through a Seller Network Participant rather than registering with ONDC directly, which is the single most common point of confusion for new sellers.
Why we picked it
The most useful side-by-side listing of ONDC seller apps to shortlist from, from a logistics company with no seller-app horse in the race, which makes it a fairer comparison than a single app's own marketing page.
Why we picked it
Mystore is one of the most widely used general-purpose ONDC seller apps for Indian SMEs; this explainer is a useful second data point next to Fynd's more D2C-fashion-skewed pitch.
Why we picked it
Fynd's ONDC seller app skews toward fashion and D2C brands specifically, worth shortlisting since it's been used by recognisable D2C names, unlike some generic SME-first seller apps.
