Which ONDC seller apps should I actually compare before picking one?
The short answer
Start with Mystore (broad SME/general retail focus, built on StoreHippo), Fynd (fashion/D2C-leaning, used by brands like Ed-a-Mamma), and SellerApp's ONDC onboarding service if you want a more managed setup, GoFrugal is worth a look if you're already running their retail/POS stack offline. Compare them on integration effort with your existing catalogue and inventory system, not just headline 'zero cost' claims, since the real cost shows up in operational time. Talk to at least one existing merchant on each shortlisted app before signing, the tutorials undersell the onboarding friction.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A concrete, current screen-recorded walkthrough of the actual Mystore + ONDC registration flow, useful for founders or ops hires doing the onboarding themselves for the first time.
Why we picked it
The most useful side-by-side listing of ONDC seller apps to shortlist from, from a logistics company with no seller-app horse in the race, which makes it a fairer comparison than a single app's own marketing page.
Why we picked it
Mystore is one of the most widely used general-purpose ONDC seller apps for Indian SMEs; this explainer is a useful second data point next to Fynd's more D2C-fashion-skewed pitch.
Why we picked it
Fynd's ONDC seller app skews toward fashion and D2C brands specifically, worth shortlisting since it's been used by recognisable D2C names, unlike some generic SME-first seller apps.
