Launch & get your first customers
Pre-launch & building an audience
Have people waiting before you open the doors.
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How do I build an audience before I even have a product ready to sell?
Start the audience before the SKU - post your process, your problem statement, and your prototype on Instagram/WhatsApp from day one, because the f...
Should I collect free email signups or charge a small deposit for my waitlist?
Free signups feel safer but convert at roughly 1-2%, while even a token refundable deposit (say Rs 99-499) filters for buyers, not lookers, and con...
Which one pre-launch channel should I actually focus on instead of trying everything at once?
Use Gabriel Weinberg's Bullseye method: list every channel you could try (Instagram, WhatsApp, a waitlist landing page, referrals, PR, offline pop-...
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