Launch & get your first customers
Pre-launch & building an audience
Have people waiting before you open the doors.
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How do I build an audience before I even have a product ready to sell?
Start the audience before the SKU - post your process, your problem statement, and your prototype on Instagram/WhatsApp from day one, because the f...
Should I collect free email signups or charge a small deposit for my waitlist?
Free signups feel safer but convert at roughly 1-2%, while even a token refundable deposit (say Rs 99-499) filters for buyers, not lookers, and con...
How many people do I actually need on my waitlist before I launch in India?
There's no magic number - a few hundred real, warm signups who've said what they'd buy beats 10,000 cold emails from a giveaway. For a first India ...
What's the fastest way to start a WhatsApp/Instagram following before I even have inventory?
Post the making-of, not the finished product - sourcing trips, sample fails, packaging tests - because process content earns saves and shares that ...
Which one pre-launch channel should I actually focus on instead of trying everything at once?
Use Gabriel Weinberg's Bullseye method: list every channel you could try (Instagram, WhatsApp, a waitlist landing page, referrals, PR, offline pop-...
How do I make sure all this pre-launch hype actually turns into sales on day one?
A waitlist only converts if you warm it up before launch - send 2-3 "coming soon" touches in the final week (WhatsApp broadcast, Instagram countdow...
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