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Scaling ad spend profitably

Add zeroes to spend without killing ROAS.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Scaling Brand Product Person

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What's the difference between horizontal and vertical scaling, and which should I do first? Vertical scaling is raising budget on what already works, highest reward but highest risk of breaking the algorithm's learning. Horizontal scaling ... Intermediate 4 resources → Why does my ROAS drop every single time I scale spend? This is math, not bad luck, research shows a 1% increase in spend at higher thresholds often yields only a 0.29% increase in revenue, so your margi... Intermediate 4 resources → Can I scale my D2C brand without just spending more on ads? Yes, and you probably should try this before your next budget increase, raising AOV (bundles, upsells), improving retention (email/WhatsApp flows) ... Intermediate 4 resources →
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