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Scaling ad spend profitably
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How fast can I actually increase my daily ad budget without tanking my ROAS?
Increase budgets no more than 20% every 3-4 days, doubling overnight or jumping more than 30% typically knocks a campaign back into the learning ph...
How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand?
The brands that make this jump stop treating ad spend as the only lever and fix retention, AOV and contribution margin alongside it, because scalin...
Can I scale my D2C brand without just spending more on ads?
Yes, and you probably should try this before your next budget increase, raising AOV (bundles, upsells), improving retention (email/WhatsApp flows) ...