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Amazon

2 resources from Amazon we point founders to, and the questions each answers.

🛠️ Tool

✓ Link checked Free Intermediate

The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon against fakes on Amazon, straight from the source.

Project Zero | Sell on Amazon

From Amazon by Amazon

Self-service search-and-remove tool for counterfeit listings
Requires Brand Registry enrollment (registered or pending trademark)
Includes automated background scanning beyond manual searches

Open sell.amazon.com →

Answers How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits?

📖 Book

✓ Link checked Paid Intermediate

A full-length treatment of the profitability lens, LTV, margin, financial systems, that a single benchmark number can never capture on its own.

Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

From Amazon by Tanner Larsson

Frames paid acquisition decisions around lifetime value, not a single-purchase ROAS number.
Argues founders should be willing to spend up to LTV to acquire a customer, which reframes what 'good' ROAS means over a longer horizon.
Situates a break-even ROAS number inside the wider financial and marketing systems of the business.

Open amazon.com →

Answers What ROAS should I realistically expect from Meta ads for my D2C brand?

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