Everything from

Amazon

2 resources from Amazon we point founders to, and the questions each answers.

🛠️ Tool
✓ Link checked Free Intermediate

Why we picked it The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon against fakes on Amazon, straight from the source.

Project Zero | Sell on Amazon

From Amazon by Amazon

  • Self-service search-and-remove tool for counterfeit listings
  • Requires Brand Registry enrollment (registered or pending trademark)
  • Includes automated background scanning beyond manual searches
Open sell.amazon.com →
Answers How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits?
📖 Book
✓ Link checked Paid Intermediate

Why we picked it A full-length treatment of the profitability lens, LTV, margin, financial systems, that a single benchmark number can never capture on its own.

Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

From Amazon by Tanner Larsson

  • Frames paid acquisition decisions around lifetime value, not a single-purchase ROAS number.
  • Argues founders should be willing to spend up to LTV to acquire a customer, which reframes what 'good' ROAS means over a longer horizon.
  • Situates a break-even ROAS number inside the wider financial and marketing systems of the business.
Open amazon.com →
Answers What ROAS should I realistically expect from Meta ads for my D2C brand?
eChai Partner Brands