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Covers all three must-build flows in one place with the structure, timing and benchmarks for each, the fastest way to see how welcome, cart-recovery and post-purchase are supposed to fit together as one system, not three separate projects.
Best Klaviyo Flows for DTC Brands: Welcome, Abandoned Cart, Post-Purchase
From askneedle.com by Needle
- Welcome flows can hit 80%+ open rates, your best-performing email real estate.
- Post-purchase flows build loyalty and set up the next purchase, not just say thank you.
- Each flow has its own right length and cadence, don't copy-paste one structure across all three.
