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Why we picked it An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check once your list starts looking impressively large but sales don't follow. Good second opinion to run against the more upbeat waitlist-growth pieces.
The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts
From Blazon Agency by Blazon Agency
- Distinguishes vanity signups from genuinely convertible leads
- Practical framing for treating the waitlist as a funnel, not a headcount
- Warns against overbuilding hype you can't operationally back up
