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A balanced take that also covers the too-narrow failure mode - useful counterweight to the 'go narrower' advice everywhere else, since a niche can also be too small or too hard to reach to build a real business.
How to Find a Niche in a Crowded Market
From Business Development Bank of Canada by BDC
- Covers both too-broad and too-narrow failure modes, not just one side
- Practical checklist for evaluating whether a niche is reachable and monetisable
- Written from a small-business lender's perspective, grounded in real viability, not just brand theory
