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Everything from

bvp.com

1 resource from bvp.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

A top-tier VC's field guide to PR written for founders with zero media experience, it treats journalist relationships as a long game, not a press-release blast, which is exactly the mindset shift most first-time founders need.

PR Fundamentals for Early-Stage Founders

From bvp.com by Bessemer Venture Partners

  • Building journalist relationships typically takes 1-3 months before first coverage lands.
  • A compelling pitch is under 200 words with a clear, modest ask.
  • Compounding results (reporters coming to you) take 6-12 months of consistency.
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Answers How do I get press coverage for my D2C brand without hiring a PR agency? Are startup awards, 'best brand' lists and rankings actually worth applying for? When is it actually worth hiring a PR agency in India, and what does it cost?
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