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Why we picked it A top-tier VC's field guide to PR written for founders with zero media experience, it treats journalist relationships as a long game, not a press-release blast, which is exactly the mindset shift most first-time founders need.
PR Fundamentals for Early-Stage Founders
From bvp.com by Bessemer Venture Partners
- Building journalist relationships typically takes 1-3 months before first coverage lands.
- A compelling pitch is under 200 words with a clear, modest ask.
- Compounding results (reporters coming to you) take 6-12 months of consistency.
