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DecodeGrowth

1 resource from DecodeGrowth we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

A practical, decision-oriented take squarely aimed at founders weighing exactly this choice, with less macro fluff than some of the trade-press coverage on the same topic.

D2C vs Marketplace in India: Should Indian Brands Sell on Amazon and Flipkart or Build Their Own Channel?

From DecodeGrowth by DecodeGrowth

  • Frames the decision around control (D2C) vs reach (marketplace) as the core trade-off
  • Suggests early-stage founders test both at small scale rather than debating in the abstract
  • Covers how Amazon/Flipkart fee structures affect the calculus for Indian sellers specifically
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Answers Should I start on marketplaces or build my own D2C site first?
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