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A practical, decision-oriented take squarely aimed at founders weighing exactly this choice, with less macro fluff than some of the trade-press coverage on the same topic.
D2C vs Marketplace in India: Should Indian Brands Sell on Amazon and Flipkart or Build Their Own Channel?
From DecodeGrowth by DecodeGrowth
- Frames the decision around control (D2C) vs reach (marketplace) as the core trade-off
- Suggests early-stage founders test both at small scale rather than debating in the abstract
- Covers how Amazon/Flipkart fee structures affect the calculus for Indian sellers specifically
