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A fulfilment-company's-eye view of the website-vs-marketplace decision, which is useful precisely because it centres on the operational (not just marketing) implications of each path.
Website vs. Marketplace: Choosing the Right DTC Channel for Your Business
From Flowspace by Flowspace
- Fulfilment complexity differs meaningfully between owned-site and marketplace-only operations
- Marketplace reach is a genuine head start for brands with zero existing audience
- Owned-site investment pays off more clearly for brands built on repeat purchase
